A coffee shop was added on to the existing beachfront restaurant, Draft. The challenge was to keep the branding consistent to the parent restaurant yet also be uniquely free standing alone. These are some of the components I have executed for the brand.
This is the secondary logotype created with a font used by the parent restaurant Draft. Other logo is a modification to that of the restaurant, it is seen placed on other items.
I shot the majority of the product photography along with designing the signage and locating vendors to produce the work.